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ROBOT DISTRIBUTION

Updated

USE CASE · RETAIL

In-store advertising robot: the promotion goes to the shopper, in the aisle

A fixed screen waits to be looked at. The robot moves through the aisles, shows your promotions, greets shoppers and takes them to the featured product.

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An OrionStar GreetingBot AD robot shows a promotion in a supermarket aisle.

IN BRIEF

Updated

  1. An advertising robot is a screen that moves around the store: it shows promotions, engages shoppers and guides them to featured products.

  2. The OrionStar GreetingBot AD pairs a 21.5-inch advertising display with a 14-inch touchscreen, passes 60 cm aisles and runs 8 to 10 h according to its manufacturer.

  3. Robot Distribution delivers it, maps the store, loads your first campaigns, trains the team and maintains it, to buy, rent or as RaaS.

WHY

In-store promotion

In a store, a promotion is won or lost in the aisle. Posters and fixed screens blend into the background after a few days, and sales staff have no time to stop every shopper to present the current offer.

The robot takes the message to where the shoppers are. It moves around at busy times, stops to present a product, answers simple questions on its touchscreen and walks shoppers to the shelf; sales staff take over for advice and the sale.

HOW IT RUNS

How a campaign runs with the robot.

  1. The team schedules the campaign

    Visuals, videos and messages are loaded onto the robot with times and zones: the entrance in the morning, the promoted aisle in the afternoon.

  2. The robot moves and displays

    It follows the route drawn on the store map, slows down and steers around shoppers and trolleys, playing the campaign on its large screen.

  3. It starts the conversation

    When a shopper comes close, it greets them and presents the offer. On the touchscreen, the shopper checks product details or asks a question.

  4. It guides to the product

    On request, it walks the shopper to the relevant shelf or stand, then resumes its route.

A shopper uses the touchscreen of the OrionStar GreetingBot AD in a home appliance store.
The shopper discovers the offer and asks questions on the touchscreen.
The OrionStar GreetingBot AD walks a shopper to the featured aisle of a DIY store.
The robot walks them to the shelf, then resumes its route.

THE ROBOTS

Advertising robots in our catalogue.

  • OrionStar GreetingBot AD

    OrionStar GreetingBot AD

    Delivery and service

    Key feature
    21.5-inch ad display
    Runtime
    8–10 h
    Key feature
    46+ languages
    On order
    From €15,990 ex VATor €539/month in RaaS
  • UBTECH CADEBOT L100

    UBTECH CADEBOT L100

    Delivery and service

    Minimum passage width
    65 cm
    Runtime
    8 h
    Key feature
    21-inch display
    On order
    From €10,590 ex VATor €359/month in RaaS
The whole solution · Retail

BEFORE INSTALLING

What the site survey checks before installation.

  1. Aisle width

    Measured at busy times, with trolleys and promotional pallets: 60 cm minimum for the GreetingBot AD and 65 cm for the UBTECH CADEBOT L100 according to their manufacturers.

  2. Route and zones

    Entrance, end caps, target aisles and no-go zones (checkout lines, stockroom, escalators): the route is drawn on the store map.

  3. Content and formats

    Visual and video formats, message rotation and approval process: prepared with marketing before commissioning.

  4. Network and charging

    Stable Wi-Fi across the sales floor to update campaigns, and a charging spot out of the way. The GreetingBot AD also supports 4G according to its manufacturer.

FAQ

Retailers' questions about advertising robots.

What screen size for advertising?

According to their manufacturers: 21.5 inches for the OrionStar GreetingBot AD advertising display, plus a 14-inch touchscreen, and 21 inches for the HD screen of the UBTECH CADEBOT L100.

Does the robot speak several languages?

The GreetingBot AD handles at least 46 languages according to its manufacturer: an asset for city-centre stores and tourist areas with international customers.

Can it do more than advertising?

The UBTECH CADEBOT L100 switches between modes according to its manufacturer: tray delivery, welcoming, cruising and advertising. During an in-store event it can, for example, carry samples.

Can we rent one for a promotion?

Yes: a short rental for a product launch, the sales or a weekend event, with the store map and campaign prepared beforehand.

USE CASES

Send us your sales floor plan and your next campaign. We prepare the robot and its content.

Robots, acquisition mode and delivery terms, in one written proposal.

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